Debutante Tactics
Enlisting tactics that are relatively new in the industry, but still popular and in-demand.
CORPORATE PHILANTHROPY
The act of a corporation or business promoting the welfare of other organizations or groups [in a symbiotic manner], generally through charitable donations of funds or time. This strategy can be used to make profit along with earning a "good name" in the society. The tactic works favorably for both the parties working together as it helps to gain funds or sponsorship for one while popularizing a more humane image of the other.
For example: Susan G. Komen's corporate sponsor Yoplait sold pink-lidded yogurt to help raise funds for breast cancer, but the yogurt was made from rBGH which is said to cause breast cancer.
DISASTER RECOVERY
The effort made by an organization or business to help the victims of a disaster by donating either money, supplies, or services. This act of providing relief can help polish the social image of the organization or business along with increased reputation in the market.
For example: Walmart's recovery plan for the victims of Hurricane Katrina by providing them food and supplies.
JUNK SCIENCE
Businesses or groups often times present untested or unproven theories as scientific facts to the audience. The audience being naive fails to judge the logic behind these so called deceitful "facts" and thus believe them to be true. This tactic is mostly used to discredit a preexisting scientific proof by creating confusion and ambiguity.
For example: Junk science is often used by coal and sugar companies to refute facts concerning global warming or obesity issues.
POLITICAL ACTION COMMITTEE (PAC'S)
Organizations formed by business or corporate giants who are funded [privately] to raise/argue certain ideologies in the parliament and to influence bills, especially on the federal level.
For example: The "Coca-Cola Company Nonpartisan Committee for Good Government" is simply listed as "Coca-Cola Co." which is an active PAC influencing democratic and republican groups.
LAST DITCH EFFORT
Companies use this tactic to convince masses of their credibility. They aim to build a safe space in the minds of the people by justifying their wrong-doing.
For example: The "Blackfish" documentary on Netflix shows how Sea World propagates messages which say they help in the rescue and protection of aquatic animals just to gain audience sympathy and earn revenue (which is just a facade).
COMMUNITY ADVISORY PANELS (CAP)
A team consisting of 12 to 15 members which includes people from different walks of life such as activists, homemakers, and community leaders who create a forum for dialogue, especially in neighborhoods that host industrial facilities. This forum acts as an interface between the company and community, but the nature of the dialogue is carefully modulated to focus on emotions and image-sharpening rather than issues of substance.
For example: The Dow Chemical company has pioneered in the establishment of CAPs, the first one called Dow Pittsburg CAP.